Why the ‘All Eyes on Rafah’ is Going Viral on Social Media

The phrase “All Eyes on Rafah” has gone viral on social media sites like Instagram, where millions of people have shared an image that AI made. This article discusses why this picture went viral, what it was about, and how people responded differently.

The Origin of the Image

The picture shows rows of tents in front of a mountain range that went viral. The caption reads, “All Eyes on Rafah.” Experts think that artificial intelligence (AI) made the picture. The phrase itself comes from something that Richard “Rik” Peeperkorn, who is in charge of the WHO office in the occupied Palestinian territories, said. During a press briefing in February, he used this phrase to stress how bad things were in Rafah after Israeli forces told the people who lived there to leave.

The Context

There has been a lot of fighting between Israel and Palestine in the city of Rafah in the Gaza Strip. A recent Israeli attack on a camp for displaced people in Rafah caused the deaths of at least 45 Palestinians and hurt 200 more. After this terrible event, the picture went viral, and as of Wednesday evening, it had been reposted over 45 million times on Instagram.

Celebrities and Social Media Influence

Many people saw the picture because several celebrities posted it on their Instagram stories. Many famous people, including Gigi and Bella Hadid, Aaron Paul, Mark Ruffalo, Jenna Ortega, Nicola Coughlan, Susan Sarandon, and Priyanka Chopra, shared the picture again, which made more people aware of the situation in Rafah.

The Role of AI in Activism

Even though the picture has been shared a lot, the fact that AI was used to make it has caused controversy. Some activists and people on social media say the picture is “sanitized” because it doesn’t show real-life violence. Matt Navarra, a social media consultant, said that the fact that it didn’t have any explicit content helped it go viral since Instagram and other platforms often remove such images.

An associate professor at the University of Pennsylvania’s Annenberg School for Communication, Sarah Jackson, said that activists use AI images because it’s hard for them to share graphic content. Instagram’s algorithm often hides This kind of content, making it hard for users to share real photos from war zones. AI-made images allow activists to get their message out without worrying about being censored.

Criticisms and Support

People have different opinions about the picture because AI made it. Some people like the picture because it draws attention to the crisis in Rafah, but others say it makes things too easy. The first person to share the post on Instagram, @shahv4012, said they were sorry if anyone was unhappy with the picture and asked their followers to remember the Rafah issue.

International Reactions

People all over the world are upset about what’s happening in Rafah. Both French President Emmanuel Macron and U.N. Secretary-General António Guterres have immediately called for an end to the fighting and for everyone to follow international law. Even so, Israeli Prime Minister Benjamin Netanyahu called the deaths “tragic,” and the fighting is still going on.


The picture of “All Eyes on Rafah” has become a strong symbol of the conflict between Israel and the Palestinians. Its rapid spread on social media shows how important they are to modern activism and how hard it is to raise awareness in a time of digital censorship. Even though the picture has caused debate, it can’t help but bring attention to the humanitarian crisis in Rafah.


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