With the launch of “Amazon Bazaar,” a section on its India Android app that sells fashion and lifestyle items for less than ₹600, Amazon has taken a big step into the price-conscious Indian market. People think Amazon is responding to India’s growing need for cheap, non-branded goods. Meesho, Shopsy from Flipkart, and Ajio from Reliance have become popular in this market.
What Is Amazon Bazaar?
Amazon Bazaar is a unique store within Amazon’s ecosystem that is made to serve Indian shoppers on a budget. It has a lot of fashion and lifestyle items that any particular brand needs to make. These include clothes, watches, shoes, jewelry, luggage, kitchenware, accessories, traditional and Western wear, home goods, and more.
Unique Selling Propositions of Amazon Bazaar
In the huge world of online shopping, Amazon Bazaar stands out as a store that sells cheap things. When Amazon first opens its doors, every item whispers the promise of value. It also changes what it means to shop smart in a subtle way. This part goes over the main things that make Amazon Bazaar unique, showing why it’s not just another market but a carefully chosen experience made with shoppers on a budget in mind.
- Affordable Prices: Everything in Amazon Bazaar costs less than ₹600. For example, t-shirts start at ₹129, and watches cost less than ₹200. This makes it a great option for customers who care about price (TechCrunch).
- Simple to Use and Free of Charge: You can get to Amazon Bazaar directly from the Amazon Android app, so you don’t have to download or go to a separate website. In addition, Amazon promises easy delivery, no referral fees for sellers, and the chance to reach a huge customer base (TechCrunch) (1).
- Delivery and Seller Benefits: Amazon Bazaar’s delivery time is two to three days longer than its usual fast delivery model, especially for Prime members. The lower-end market doesn’t care about speed over saving money, so the delivery schedule has been loosened. Amazon also wants to get sellers by not charging any referral fees, especially for items with low average selling prices (ASPs). This makes it more profitable for merchants.
Steps to Sign Up with Amazon Bazaar
Starting your journey with Amazon Bazaar is like beginning a new part of your shopping story. You’ll be excited to find new things and thrilled to find deals. Before you dive into the vast ocean of low-cost fashion and lifestyle items that await, let us walk you through the easy steps you need to take to feel safe on Amazon Bazaar’s shores. This process ensures that all users can easily and safely find their way around Bazaar, no matter how familiar they are with Amazon’s ecosystem.
- Download the Amazon App: The first thing you need to do is get the Amazon app from the Google Play Store if you still need to do so.
- Open the App and Sign In: After setting it up, open it. If you’ve never used the site, you must sign up by giving your information. If you already have an account, you can log in.
- Access Bazaar Directly: Find the “Bazaar” icon in the upper left corner of the home screen after you log in. You don’t have to download or sign up for anything else to use Bazaar; it’s built into the main Amazon app.
- Start Shopping: When you click on the Bazaar icon, you can look through a lot of cheap items, from clothes to everyday things, that are all priced below ₹600.
Strategic Move Against Competitors
You can buy cheap clothes and other things from Amazon Bazaar. It’s also a smart move for the company to get its growth back on track in India, where Flipkart, Meesho, and Reliance’s Ajio are all strong competitors. Amazon wants to be the first store that 200–300 million people in India who use the internet choose to buy from. They also want to fix the fact that fewer people want to buy mass-market goods.
Market Impact and Competition
Meesho, Shopsy from Flipkart, Ajio Street from Reliance, and other sites are already competitive. Amazon Bazaar is now part of it. It wants to help people who sell cheap, unbranded goods to make money. This will likely make the online shopping market in India more competitive, especially in the low-cost fashion and lifestyle sector.
Conclusion
Amazon Bazaar is a big change in how they do business. It focuses on low prices and easy access to attract the large Indian market that cares about prices. Amazon Bazaar will be a big player in India’s cheap shopping market because it has a lot of products, is easy to use, and has policies that help sellers. It will go up against well-known brands and bring in more customers who want good products at low prices.
